After being asked to design the Disembark catalogue for the final year BA Photography students, I was also in charge of designing all of the marketing/advertising material for their Disembark auction. The auction took place at Shortwave Cafe near Bermondsey in Central London, in order to raise funds for the production of the 700+ catalogue run.The original paper stock for the catalogue cover, as chosen by the photographers with my support, was to be GF Smith's Gmund Action in Electric Blood. The paper is an intensely vibrant pink-toned red, with light reflecting particles - but I later found out that it's GF Smiths most expensive paper, as it's made of crystals. Due to the possibility that this paper stock could be out of budget (subject to the fundraiser), I had to think of an alternative.
For the auction, I decided to keep a level of consistency across the catalogue design and the advertising for the catalogue auction. As the Electric Blood shade seemed to be the core of the Disembark design, I decided to emulate the shade as close as possible, using CMYK (we did not have a budget for the flyers/posters/invites so I had to improvise on keeping the design as cheap as possible).
The typography used for the designs include Bureau Grotesque [for the headers], Avenir Book [for the main body], and Avenir Bold [for creating a hierarchy within the body text]. These all worked well together for readability, compatibility and also aesthetics. Avenir was perfect for the smaller pt size used for the invites, but also the large pt size for the A2 posters while being contemporary and smooth.
As we were printing the background, rather than using coloured paper stock, I was able to add pops of white to really add a contrast to the design and make fundamental information advance from the prints.
